The Importance of Data Visualization

As possibly one of the wisest investments in big data, data visualisation can be a crucial tool for any business. With the continuous advancements in technology and the huge increase in the necessity for big data, visual representation of it can display and showcase many factors of a business that would have been hard to do without data visualisation. In this blog, we are gonna explore ways of data representation with the help of a highly easy and versatile tool.

Data visualisation is a representation of data, information with the help of various visual elements, graphs, charts, and maps. It is used for quick information assimilation, pattern and relationship identification, discovering, pinpointing emerging trends, and communicating the story to others in a very visual and easy-to-understand way. Data visualisation has changed the way we work with data, allowing us to create greater depth and respond to issues more rapidly than ever before. 

There are many data visualisation apps available online that provide various approaches for showing data visually. It might take a slight amount of time figuring out which app or service would provide the most suitable way of data representation for your business; however, if you are looking for something simple, easy-to-understand, versatile and easy to access, then Google Data Studio might be the data visualisation dashboard creator you are looking for. 

• Create a dashboard for your e-commerce site and keep up with the most important key performance indicators,

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• Import survey data and represent the findings in a unique, easy-to-understand and visually pleasing way,

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• Even for such platforms as YouTube, track how your channel is doing, find common trends of your viewers, summarise demographics, 

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Those are only a few examples of how Google Data Studio can be a life-changer in business, hobbies, or anything data-based. 

Google Data Studio is completely free and available to anyone with a Google account. Allowing to connect data from 17 different Google connectors, the most popular being Google Sheets, Analytics, Ads, Big Query.

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However, if none of the Google connectors satisfy your needs, Google Data Studio also provides the ability to create your own connectors or import data from 194 different partner connectors.

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Once the necessary data has been imported, the world of Google Data Studio data visualisation opens up. It provides data representation using many visual elements, graphs, tables, scoreboards, maps, and so on. 

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However, if none of the simple Google Data Studio designs pleases your eye, no worries - community visualisations opens up the opportunity of using third-party designed visual elements and allows you to design your own. 

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Google Data Studio allows applying live filters for data connectors that are automated. This means that, for example, when connecting an automated Google Sheets file that updates information over specific time intervals and creating a Google Data Studio dashboard from such data sources, the data represented in the report will automatically update with the new data. This allows the user to create a report that works by itself - changing the values based on the updated connector data. This eliminates the extra effort of updating the data manually every once in a while.

Google Data Studio is free, accessible for everyone, provides various options of data representation, is very versatile, adaptable, easy to understand, and requires no software to be downloaded. How great is that? It is an extremely useful tool for tracking key performance indicators, spotting rising trends and follow data, the information in a very simple and accessible way. Useful for anyone with some data in their hands.

Visit the Google Data Studio homepage and create your first dashboard now!